What's up, What's Good?
It's your boy, Mr. SDR Fitness.
Hi, I’m Sheldon Rowe, Certified Personal Fitness Coach, proud founder of SDR Fitness, and your go-to guide for getting stronger, leaner, and more confident in your body without overcomplicating the process. Whether you’re just getting started or you’re ready to take things to the next level, I’m here to show you how to move better, feel better, and live better, with discipline, simplicity, and heart.
With over 22 years of hands-on experience and certification from the International Sports Sciences Association (ISSA), I’ve worked with clients from all walks of life. I don’t believe in quick fixes, fad diets, or pushing your body past its limits. I believe in movement, mindset, clean eating, and discipline. These are the real tools that bring lasting transformation.
Your Body. Your Goals. Your Time to Thrive.
I specialize in: Weight Loss, Strength Training, and Holistic Nutrition & Wellness.
But most importantly, I specialize in you—understanding your unique body, your goals, and helping you build a system that fits your life, your pace, and your energy.
Get up. Move. Eat clean. Keep it simple. Stay disciplined. Believe in yourself. -Sheldon Rowe
Why I'm different
This isn’t just a workout plan. It’s a lifestyle shift.
My programs are safe, steady, and sustainable. No exhausting routines that lead to burnout. No trendy tactics that leave you confused. Just smart, efficient training paired with custom nutrition and real support from someone who’s walking the walk.
I’ve built my own body by learning it inside and out, and I want to help you do the same. I believe you’re capable of anything when you set your discipline to it, and my job is to give you the tools to prove it to yourself.
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